We’re thrilled to celebrate two of our incredible Bubblegum Casting talents who’ve been selected for an international campaign! Matilda and Hayden were chosen to star in Fila China’s latest photoshoot campaign, which was shot in Melbourne this August.
It All Starts with the Right Image
Both Matilda and Hayden came to POP Photography to have their headshots taken before joining our agency. Those stunning, professional photos became the foundation of their portfolios—the images that caught the eye of casting directors and ultimately led to this incredible Fila China booking.




This is exactly why we always emphasise the importance of quality headshots. When casting directors are scrolling through hundreds of submissions, it’s those crisp, professional images that make talents stand out. Matilda and Hayden’s POP Photography headshots did exactly that—they showcased their personalities, versatility, and star quality in a way that got them noticed by an international client.
A Global Client
Landing a campaign for Fila China is a significant milestone for any young talent. This international client specifically selected Matilda and Hayden to represent their brand, bringing their production team to Melbourne to work with our talented duo on a high-profile fashion shoot—an experience that will undoubtedly shape their careers for years to come.
Representing an International Market
Being chosen by Fila China means these images will be used across the Chinese market, giving Matilda and Hayden international exposure and the opportunity to represent a major sportswear brand on a global scale. Working with an international client and production team develops professionalism, adaptability, and confidence on set—all invaluable skills for young performers.
What This Means
Bookings like these demonstrate the calibre of talent we represent at Bubblegum Casting. Matilda and Hayden’s success with Fila shows that Australian child talent can compete on the world stage, and we couldn’t be prouder to have supported them on this journey.
International campaigns open doors for our young performers, proving that with the right training, representation, and dedication, opportunities extend far beyond our local market.
Celebrating Success
To Matilda and Hayden—congratulations on this fantastic achievement! Your professionalism, talent, and hard work have earned you a place in Fila China’s campaign, and we’re excited to see where your careers take you next.
This is what we love about working in the talent industry: watching young performers seize opportunities and build experiences that will stay with them forever. From their first headshot session at POP Photography to landing international campaigns, this is the journey we’re proud to support.
The Winning Formula
Great headshots + professional representation + talent and dedication = opportunities like this.
If you’re wondering whether investing in professional photography makes a difference, Matilda and Hayden’s story speaks for itself. Those initial headshots from POP Photography opened doors that led to this international campaign. Quality images aren’t just nice to have—they’re essential tools that get our talents noticed and booked.
Ready to start your child’s journey?
Visit POP Photography to book your headshot session, then apply to join Bubblegum Casting. Let’s create the next success story together.
Bubblegum Casting represents talented children across South Australia for commercial, television, and print work.



