Why Real Families Are Making Their Mark in the Advertising & Modelling Industry

daya family posing for how to get into the modeling industry

Why Real Families are Making their Mark in the Advertising & Modelling Industry

Turn on the TV any day of the week and you’ll see an advert targeted towards families. 

You’ll see ads for cars, holidays, theme parks, healthcare, and even motorcycles.

Okay maybe not motorcycles, but you get the idea – families are big business in the world of marketing. 

But one thing we’ve noticed during our time in the industry is that it’s incredibly difficult to recreate the chemistry you’ll find in a real family. This is especially true when four actors who may have rocked their auditions suddenly have to act like a loving family. 

Now, we’re not for a second suggesting that our wonderfully talented child actors aren’t up to the task. Those kids can do ANYTHING. But the truth is that it’s so much easier to hug your real daddy than it is to hug a fellow actor. Everyone knows that, right?
That’s why we’re big fans of casting real families to play the roles they were born to play. 

The chemistry between the real family members is genuine and it really shines through in their performance. In fact, often they’re not really performing at all. When a child actor laughs with their brother or sister, there’s no acting involved. 

real life siblings posing for how to get into the modeling industry

For families, it’s a great gig where everyone can enjoy working together and then seeing themselves on TV or in print. More on that later! 

For casting directors and production companies, it’s even better. 

Whether it’s a TV commercial, print campaign, or online photo shoot, you want to make every second in the studio count. Rather than waste time with introductions, why not book a real couple or family that have no trouble ‘acting’ the part? 

And you know what? Maybe we can help with that. 

That’s right, we specialise in child talent but we know plenty of families that are eager to get in front of the camera too. 

Thinking about diversity in your campaign? We’ve got that covered too. 

In a country that is becoming more and more progressive and multicultural, we are proud to say we have a myriad of talent; including interracial and same-sex couples, single parents and multi-generational families.

And if we don’t have a suitable family for you on our books, we are also happy to issue an Open Call Out across our social media profiles with an outreach of over 30,000. 

And that’s where we come back to any families who may be interested in a fun opportunity like this. We’re always on the lookout for families no matter how big or small. And if Gran or Grandad want to get involved too, all the better! 

Check out some of the real families that we are lucky enough to work with here in Melbourne. If you’d like to work with one of them or you’d like to become a real working family just like them, then you’ll find our contact details below.

You May Also Like


At Bubblegum, we represent some of Australia’s brightest young stars, but even so, we’re always on the lookout for fresh new faces and talent.

If your child is aged anywhere from 3 months to 18 years of age, and you think they might have what it takes to shine in front of a camera or on stage, then we want to hear from you.

We’ll set up a quick informal chat where we’ll get a feel for your child’s suitability for working in the industry.

The lucky kids that make it onto our books benefit from in-house workshops and coaching sessions to help them brush up on their skills. They’ll also get great advice and tips from the Bubblegum team, some of whom have worked as child models and actors themselves! We’ll even arrange a portfolio shoot with our in-house photographer.

We want all the kids on our books to have their chance to shine and if that means working twice as hard to make it happen, then that’s what we’ll do!

Apply Now

Your Name (Parent or Guardian)(Required)